TV via internet is the next game changing business which Reliance’s Mukesh Ambani is looking forward to woo users who die for movies and entertainment shows. Three years back, Ambani elbowing into the wireless phone market with free calls and data.
With the launch of Ambani’s JioFiber broadband service, scheduled to begin on Thursday across India, comes a high-definition television and set-top boxes for free for annual lifetime subscribers. The offer by Reliance Jio Infocomm Ltd., the tycoon’s wireless powerhouse, includes subscriptions to most premium streaming services with prices starting from 700 rupees (about $10) a month.
Jio captured the No. 1 spot for wireless services, pushing its rivals Bharti Airtel Ltd. and Vodafone Idea Ltd. Back. Both these companies are now struggling under mounting debt.
Jio turned into a king by offering free calls and cheap data and luring hundreds of millions of subscribers. Telecom companies around the world are adding entertainment content to their offerings as a way to complete for users and add revenue, especially in markets where the number of mobile subscribers has reached saturation. In India, video-on-demand growth itself is explosive. According to the Boston Consulting Group data, this market is fast going to $5 billion by 2023.