New Delhi, Sep 3: With an aim to tap the growing security solutions market, Godrej Security Solutions (GSS) on Tuesday launched a new range of home lockers.
The demand in the home security solutions market is growing at 25 per cent year on year and as a market leader with 80 per cent market share, Godrej Security Solutions has planned to expand its reach to 250 districts with 8000 retail outlets across rurban markets.
Along with the retail expansion, the brand is set to launch an e-commerce portal that will enable customers to review and purchase products directly online without any third-party involvement.
The new range of lockers by Godrej Security Solutions comes in various sizes based on the different needs of customers. The price point of safety lockers start at INR 6299 and will be available in all leading retail stores across India and their e-commerce portal-www.godrejsecure.com that will deliver the products anywhere in India.
Sharing his views on the company’s plans, Mehernosh Pithawalla, Vice President and Global Head - Marketing, Sales and Innovation, Godrej Security Solutions, said, ''At Godrej we believe that the market for security solutions is rapidly growing across India. With the new initiatives, we aim to make our customers more aware about proactive adoption of security at home and commercial spaces.
Mr Pithawalla further said, ''We are set to open 1000+ new retail outlets in Tier 2 & Tier 3 markets to provide customers with new age home security solutions. This will allow them to consciously opt for security solutions they didn’t have access to previously. We have also launched an exclusive e-commerce portal that will help our consumers the utmost convenience to purchase products from anywhere across the country.”
According to recent India’s Security Quotient Survey conducted by Godrej Security Solutions, it was revealed that 52 per cent of Delhi residents are dependent on security guards to deal with an unknown visitor as against the national average of 23 per cent
Moreover, around 60 per cent of residents from Delhi continue to store their valuables in cupboards and wardrobes which increases the risks of break-ins and thefts in the absence of residents.
Therefore, based on the survey findings, Godrej Security Solutions recently launched a nation-wide social experiment “Break-in Challenge” amongst 10 lakh residents and home-owners across India to test the durability and security value of the new products.
Through this initiative, the brand aimed to educate and raise awareness amongst residents and homeowners about the importance of securing a home to incur lessor collateral damage.
The initiative will be extended to corporates and other commercial establishments in the coming months. (UNI)