Chennai, Aug 27 : Vivo, the global innovative smartphone brand, on Tuesday launched the first offering from the all new S series-the vivo S1 in Tamil Nadu, as part of its aggressive growth strategy for the region.
The S-series was a true reflection of the latest style blended with innovative technology for the ever connected, chic, young consumers. The first device from this series, S1 showcases state-of-the-art design with unmatched camera capabilities. The vibrant and trendy device is available in two attractive color options, Skyline Blue and Diamond Black.
Talking to reporters at the launch, Nipun Marya, Director-Brand Strategy, vivo India said Tamil Nadu contributes about 7.53 per cent of the overall smartphones in India--selling approximately 6.35 lakh smartphones per month, while being the third most contributing market by value with nearly eight per cent to overall vivo India revenue.
'With the S1 launch, vivo aims to further strengthen its presence in the state', he said, adding, vivo currently enjoys a 21.2 per cent market share by value in the Indian smartphone market, making it the second largest offline brand in the country.
Vivo S1 smartphone, manufactured at company's Greater Noida facility, comes in 2 variants 4GB+128GB and 6GB+64GB priced at Rs 17,990 and Rs 18,990 respectively. The 6GB+128GB variant will be available from mid-September for Rs 19,990. The device is available for purchase across offline outlets in Tamil Nadu and on online channels including vivo India E-store, Amazon.in, and Flipkart with many exciting offers. (UNI)