Mumbai, Aug 21 : The Board of Control for Cricket in India (BCCI) on Wednesday announced that One97 Communication Ltd, which owns the popular e-commerce payment system Paytm, has acquired the rights to sponsor India's international and domestic matches, till 2023. The winning bid was at a price of INR 326.80 Crores to be paid for 2019-23 home season.
The winning bid was INR 3.80 Crores which is at 58% incremental value in comparison to the previous per match value of INR 2.4 Crores. Announcing this BCCI CEO Rahul Johri, said, “I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian Cricket.”
Vijay Shekhar Sharma, Founder & CEO, Paytm said, "We are excited to continue our long-term association with BCCI and the Indian Cricket Team. Our commitment to Indian Cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it.”UNI