Hyderabad, Aug 21: Chief Executive, Education and Stationary Products Business Divion, ITC Limited Mr Shailendra Tyagi on Wednesday said that the ITC Classmate notebooks has 25 per cent market share in India.
Talking to newsmen here, after launching “Pulse 3D Notebooks”, Mr Tyagi said that the total notebooks market size in India was Rs 6000 crore. Of them Classmate has 25 per cent market share – RS 1500 crore and growing in double digit as against the industry growth of 4.5 per cent, he said and added that 60 per cent of total production of papers producing in Bhadrachalam Paper manufacturing unit was utilizing for Classmate notebooks. Stating that about 38 crore Classmate notebooks were selling every year, Mr Tyagi said Navaneeth notebooks who has 6 per cent market share was their main competitor.
Speaking on ‘Pulse 3D Notebooks’, Mr Tyagi said," It is latest innovation. It comes with a category first innovation to provide an immersive experience through a 3 dimensional cover, enabled through a lenticular board. The 3D Notebook from Classmate Pulse, offers a range of designs, each selected to provide an interactive experience for the consumer, he said. Explaining further advantages of the Plus 3D notebooks, Mr Tyagi said Classmate Pulse interchangeable notebooks. The user can repeatedly change the covers of the notebook in this innovation from Classmate Pulse. The notebook allows the user to personalize the notebooks with a selfie on the cover of the notebook.
Stating that Pulse 3D notebooks were available at all leading stationery outlets and on Amazon and Big Basket, Mr Tyagi said the Classmate notebooks are exporting Gulf Countries from this year (2019) and the business was encouraging. He said that about 38 crore Classmate notebooks were selling every year and Navaneeth notebooks who has 6 per cent market share was their competitor. (UNI)