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IdeateLabs launches proprietary digital analytics tool iCOGZ
Business

IdeateLabs launches proprietary digital analytics tool iCOGZ

Agency News

Mumbai, Aug 21 : IdeateLabs on Wednesday announced the launch of iCOGZ– a proprietary tool developed ground up with the integration of 100+ APIs and proprietary crawlers that gives each marketer a single dashboard view of their digital assets, ad campaigns, marketing automation and analytics, all on one platform. Under a single login, iCOGZ gives the marketer a single dashboard view to monitor your brand health across all brand assets, including the website, social channels, digital campaigns and marketing automation, a release said.

iCOGZ aims to assist every marketer in deep dive analysis, understanding trends and tracking digital campaign performance, giving valuable, real-time insight which can assist the marketer to evaluate their ROI funnel. iCOGZ will be a 100 pc subsidiary of IdeateLabs to specifically cater to Data Visualisation Analytics & Audit for Brands.

IdeateLabs has brought Naveen Nandan as the CEO for the business. Naveen comes with more than 2 decades of experience in integrated communications, digital, data analytics and direct marketing solutions and was the Director Marketing NMIMS University, in his last stint.UNI