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Puma announces first sneaker design collaboration with Masaba
Business

Puma announces first sneaker design collaboration with Masaba

Agency News

Bangalore, Aug 11: Sports company Puma collaborates with designer Masaba Gupta to launch a brand-new rendition of the iconic CALI sneaker, a statement here said.

With just 50 pairs dropping in India, the limited-edition sneaker pack hand-painted by Masaba beautifully showcases the crossover between art and fashion.

Priced at Rs 6,999 PUMAXMasaba CALI sneakers will be exclusively available at PUMA.com.

"Designed on the premise that ‘CALI is not a sneaker, it’s a state of mind’, Masaba uses the silhouette as a canvas for self-expression. The collaboration brings to life her signature style that introduces two design concepts – Anti-anxiety and Identify. The result is a collection that is at once gorgeous, untamed and powerful," a statement here said. (UNI)