Lucknow, Aug 9 : Leading ayurveda company Dabur India Ltd on Friday announced the expansion of its healthcare portfolio in this most populated state of the country, with the launch of 100 per cent ayurvedic product, Dabur Kabz Over, in the laxative category.
Available in easy to consume granules format, Dabur Kabz Over is packed with powerful ingredients like haritaki, ajwain, castor oil, saunth, senna and saunf.
The company said the formulation was highly effective in providing effective relief from constipation, gas and acidity.
After West Bengal, UP is the second state in the country, where the product has been launched by the company.
The company has also roped in noted comedy superstar Kapil Sharma as the face of this new brand. A series of campaigns, featuring Kapil Sharma, will be launched shortly, to promote the brand.
Dabur India Ltd Marketing Head-OTC Healthcare Ajay Singh Parihar said, 'The modern-day stressed lifestyle and erratic eating habits, are taking toll on the human body, with the result that several people in India are now suffering from problems like indigestion and constipation. (UNI)