New Delhi, Aug 6 : Ahead of the coming winter season, Racold brand has launched its two most stylish and technologically upbeat products – ‘Omnis’ and ‘Aures’ in India.
This new range from Racold redefines the water heater category which is rapidly moving from low to high penetration, with disposable income in Indian households going up.
Currently the water heater industry in India is valued at Rs 2,700-2,800 crore and is growing at a CAGR of eight per cent driven mainly by low penetration which is less than five per cent, due to increasing disposable income and growth in the construction sector.
Mohit Narula, Managing Director, Ariston Thermo India Pvt Ltd said, bathrooms are transforming in response to the ever-changing nature of the consumer. They are becoming an extension of people's living spaces and personalities and have undergone a sea change.