Tetra Pak, Paperboat bring holographic packing tech

Tetra Pak, Paperboat bring holographic packing tech

Agency News

Chennai, Aug 2 : Tetra Pak, leading packaging and processing  solutions provider, on Friday launched the innovative holographic packaging called Tetra Pak Reflect in India.

The new package was designed to help food and beverage brands add a new eye-catching dimension to their packs.Tetra Pak is introducing the sparkling new Tetra Pak Reflect in partnership with Paperboat, a brand that is synonymous with innovation.

The holographic packaging will be seen on Tetra Prisma Aseptic (330ml) packs offering Paper Boat’s Alphonso Aamras and Pomegranate flavours. The modern and appealing packs were designed to fit perfectly in consumers’ hands to give a comfortable and premium drinking experience, a company release said. (UNI)