New Delhi, Jul 30 : Canara HSBC Oriental Bank of Commerce Life Insurance launched its flagship initiative “meformycity” on Tuesday.
The initiative, which came to life in 2018, aims to make our cities clean and beautify its walls through graffiti art. The initiative reached 10 major cities in 2018 and received a phenomenal response.
Continuing the journey with much vigor and energy, in 2019 the initiative will focus on key railway stations across India. The railway stations being an important gateway to the cities, the company aims to conserve and beautify the railway stations through graffiti art on its walls depicting the culture of the cities. The initiative will also create installations during the process of beautification.
While the initiative was launched on July 16 on social media, the first railway station which was revealed is Hazrat Nizamuddin Railway Station, New Delhi.The graffiti at Hazrat Nizamuddin railway station also aims at educating the passengers and audience at large about the importance of cleanliness and hygiene in our everyday lives.
In 2019, the initiative will cover 12 prominent railway stations across the country with a promise of giving back to the society and the cities. A creative campaign has also been launched on social media handles of the company and various digital platforms depicting the message 'Mera Shehar, Meri Pehchan'. Delhi being one of the first cities in the campaign will see four beautifully painted walls of Hazrat Nizammudin railway station.
In India, 11 famous railway stations across the nation in addition to Delhi will see some beautiful graffiti’s painted on different walls. Railway stations of Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Kochi, Coimbatore, Patna, Ahmedabad, Lucknow, Bhubaneswar and Jaipur will be beautified with graffiti art.(UNI)