Hyderabad, Jul 24: HDFC Bank and Government of India’s Common Service Centre (CSC) SPV, on Wednesday launched a co-branded Small Business MoneyBack Credit Card for the benefit of small traders and Village Level Entrepreneurs (VLEs).
This one-of-a-kind credit card is specially designed for the CSC’s Village Level Entrepreneurs (VLEs), and VLE-sourced customers, the bank said in a release.
It will empower users by giving them easy access to credit for their day-to-day business expenses.
The card was launched by HDFC Bank Managing Director, AdityaPuri, and CSC CEO Mr. Dinesh Kumar Tyagi. The launch took place at a day-long workshop for VLEs conducted by the CSC SPV(Special Purpose Vehicle) to celebrate CSC in New Delhi.
Personalised cards were handed out to a few women VLEs at the workshop.
HDFC Bank also participated in the workshop and Puri addressed close to 2,000 women VLEs.
In July last year, HDFC Bank and CSC signed an MoU whereby (VLEs) that are enrolled with CSCs offer banking products and services in remote locations. The arrangement envisages making banking services available to lakhs of people in rural India who do not have access to formal banking. (UNI)