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iD Fresh Food launches filter coffee decoction, targets Rs 50cr revenue in Hyderabad
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iD Fresh Food launches filter coffee decoction, targets Rs 50cr revenue in Hyderabad

Agency News

Hyderabad, Jul 17: iD Fresh Food brand startup, which launched its filter coffee decoction here on Wednesday is expecting to fetch Rs 50 crore revenue through its authentic filter coffee decoction sales in Hyderabad in the current fiscal 2019-20.

iD Fresh has revolutionised the coffee industry by launching its unique, ready-to-use liquid decoction, just like it did with its pioneering products in the nascent idly and dosa batter market.

The ready-to-use liquid decoction will available in user friendly sachets and this Filter Coffee decoction is the company’s first product to have a long shelf life of five months, iD Fresh Food CEO and Co-founder, Musthafa PC said.

"We sold 4 lakh coffee packs/sachets in 500 stores and clocked in a revenue of 65 lakh during the pilot period," he claimed.

Funded by Premji Invest, Azim Premji’s investment arm, and Helion Venture Partners, iD Fresh since its inception has produced and delivered a wide range of ready-to-cook, fresh Indian foods. (UNI)