Reliance Genesis,Italian firm Percassi inks deal to launch WOMO in India

Reliance Genesis,Italian firm Percassi inks deal to launch WOMO in India

Agency News

Mumbai, July 12: Reliance Brands Limited Genesis Luxury and Italian firm Percassi signed a long term agreement to launch men's cosmetics brand WOMO in India.
"The exclusive distribution and master franchise agreement with Genesis Luxury foresees the opening of a flagship store in Mumbai by the first half of 2020, where the WOMO product lines and the cutting and shaving services of Bullfrog, the barbershop founded by Romano Brida and acquired by Percassi in 2014, will be offered," a statement said on Friday.

This partnership will also look at other multichannel opportunities in India in the near future.

The entry of WOMO into the Indian market is part of a global expansion strategy, which also includes a consolidation of the brand's presence in Italy, through the opening of new flagship stores.

WOMO currently has seven stores, six in Italy (in Milan, Riccione and Bolzano) and one in Switzerland (in Zurich), as well as it is available in 29 European countries through the e-commerce channel.

Genesis Luxury President Sanjay Kapoor adds, “Indian men have become image conscious and now don’t shy away from paying attention to personal wellness and appearance. It is the perfect time for a brand like WOMO and Bullfrog to enter India because it would make a perfect choice for modern gentlemen.”

"The agreement signed with Reliance Brands for the launch of WOMO in India is a source of great satisfaction for us. This partnership will allow us to make the most of the multi-channel opportunities in the Indian market, which are well suited to our offer. I am sure this will give a decisive boost to the internationalization of the brand," said WOMO Founder Stefano Percassi. (UNI)