Hyderabad, Jul 8: A $45-billion automobile organisation, Tata Motors, on Monday announced that it had won an order for supplying over 200 units of the Tata Hexa four-wheel drive SUV in Bangladesh.
The company won this prestigious order from Bangladesh Army.
After rigorous testing of the product for months, the Tata Hexa stood strong to meet all the requirements and specifications of the Bangladesh Army, the Company said in a release.
This order has been won against the other competitive brand SUVs and this has been the first key order from the Bangladesh Army.
The superior performance of the Tata Hexa, better comfort features and widely available service and spares in Bangladesh made it the most preferred brand for the Army.
Tata Motors International Business Head ( Passenger Vehicles) Sujan Roy said, “Bangladesh is a key market for us and this order is a clear sign of Tata Motors’ commitment and growing success in the market. We are exploring multiple avenues to work closely with the Bangladesh armed forces and look forward to a long and rewarding partnership for both parties.”
Tata Motors has been selling passenger vehicles to Bangladesh since 2012 and it is currently amongst the top two best-selling passenger vehicle brands in Bangladesh with Tata Indigo, Tata Tiago and Tata Nexon in its portfolio of offerings.
The Tata Hexa is being made available exclusively for the use of the Armed Forces and is currently not available for purchase by private customers.
Tata Motors, a part of USD 100 billion Tata Group, has operations in the UK, South Korea, Thailand, South Africa and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. (UNI)