Grooming products brand TMC opens 1000 offline retail touch points

Grooming products brand TMC opens 1000 offline retail touch points

Agency News

New Delhi, Jul 3: Men’s grooming products brand The Man Company (TMC) on Wednesday announced that it has expanded its offline retail footprint to over 1,000 touch points and targets a run rate of Rs 100 cr by end of 2019.

The company has achieved over 200 per cent growth in revenues for the last two consecutive years and is targeting a run rate of Rs.100 cr by end of this year," said company's founder and MD Hitesh Dhingra.

The Man Company, which launched its brand online 4 years back, said in a statement that its products are now retailed in more than 600 stores of Large format retail chains including Shoppers stop, Central & Lifestyle.

Health & beauty stores like H&G, Dabur NewU, Noble plus & Planet health, Archies and so on in more than 30 cities.

In addition, TMC has also opened Four exclusive pop-up outlets at Delhi’s Pacific Mall, Elante Mall in Chandigarh, MBD Mall in Ludhiana and Z Square Mall, Kanpur.

As part of its aggressive offline expansion strategy, The Man Company has partnered with leading Salon brands like Enrich, Looks, Toni & Guy, Headmasters, Bodycraft to name a few.

The brand is now present in over 450 premium salons chains across 30 + cities in India.

"We are aggressively building a pan-India presence. We believe our omni-channel strategy will help us in building a substantially dominant brand in Men’s grooming space in India,” added Bhisham Bhateja, Co-founder and COO. (UNI)