Kolkata, Jun 28: Godrej Consumer Products Ltd. (GCPL) in its on-going endeavour
to innovate and provide the best of hair solutions to Indian consumers has entered the professional segment with the launch of a new brand: Godrej Professional.
The launch of the brand was kicked off with great splendour in Kolkata where Ketan
Takalkar, Associate Vice President - Godrej Professional, Godrej Consumer Products
Limited (GCPL) unveiled the much awaited professional hair offering.
Talking about the launch, Ketan Takalkar, Associate Vice President - Godrej
Professional, Godrej Consumer Products Limited (GCPL) said, “Given our hair category
presence and know-how of Indian hair, entering the professional hair space was the next most obvious move. We are proud to launch Godrej Professional, a full range of scientific colour, care, finish, backwash and technical products, all specifically created for Indian hair. With this launch we have a larger objective in mind, which is to elevate the ‘Salonists’.With industry stalwarts, we have put together a refined skill education academy, which will be made available to Salonists 24x7 through an app."
"Adding to this, is the first ever social platform for the Salonists to share work and
establish themselves in the industry inbuilt in the app. The Godrej Professional offering of world-class products, skills and sharing opportunities, will take the entire salon business to the next level," Takalkar added.
Godrej professional is the first Indian hair professional range developed in partnership
with the Indian hairdressing industry, tested and certified by the Salonists and Scientists alike. Some of the best minds in the hair industry like celebrity hairstylist Ryan D'Rozario, Sylvia Chen and Asha Hariharan among others have worked closely with the brand development team of Godrej Consumer Products Limited to create this exceptional range of products. (UNI)