New Delhi, Jun 26 : Ethnic fashion brand 'House of Pataudi', co-owned by Saif Ali Khan, Myntra and Exceed Entertainment launched its latest collection that is inspired by the Pataudi Palace.
The Summer Palace Collection brings alive the ornate beauty and grandeur of the Pataudi Palace.
The collection is also designed keeping in mind the festive flavour and trends of the season. It comprises of everyday Indian wear conceptualised as Firdaus, festive with royal charm, Noor and Riwayat for classic Indian weddings. Inspired from the shades of the Palace garden, the colour palette transitions from powder pink and pastels, to sky and walnut shells.
Noor, the festive finery line is inspired by architectural designs and intricate motifs of the Palace. Riwayat showcases the beauty of the old world charm that never fails to impress. Luxurious brocades, jacquards, hues such as royal blue, maroons and opulent golds makes it perfect for Indian weddings. The collection is supported by an outdoor campaign and digital marketing, featuring Saif Ali Khan.
''The palace is an architectural marvel for many but for me, it's home and holds a lot of emotional value. It is interesting for me to see a collection inspired by the hues of the palace gardens. The floral patterns and designs used in the collection intertwine with elements of the nature that surrounds Pataudi Palace,'' says Saif Ali Khan.
Amar Nagaram, Head, Myntra Jabong, said, ''House Of Pataudi's new 'Summer Palace Collection' is a reflection of the opulence and grandeur surrounding the Pataudi Palace and is a royal treat for patrons of ethnic wear. Every collection from the brand embodies the rich cultural heritage of the erstwhile Nawabs, offering shoppers a unique opportunity to experience elegance with its designs and styles. Myntra’s design team has worked closely with Saif to create a collection that is truly spectacular.'' (UNI)