Aurangabad, Maharashtra, Jun 19 : The Himalaya Drug Company, one of the leading wellness firms, has collaborated with the NGO NAAM Foundation to help small farmers through contract farming across the state.
Through this programme, Himalaya aims to drive the seed-to-shelf policy and rigorously adopt eco-friendly practices to support the environment.
With an objective to promote the economic empowerment of the marginalised farmers, Himalaya strives to engage with them directly through contract farming and herb cultivation.
Addressing a press conference here on Wednesday, Himalaya's Dr U V Babu said, "Committed to making contract farming accessible and profitable to farmers, we have significantly increased the quantity of herbs procured through this initiative. The Agrotech team at Himalaya tests the soil and water before sowing the seeds for the crop and closely monitors the entire program.
"The seeds provided to the farmers will be given free of cost and the price is pre-determined at the beginning of the contract.Hence, farmers are aware of the price they will get, thereby eliminating the concerns of market fluctuations," he asserted.
In line with this collaboration, NAAM Foundation will be the one-point contact for Himalaya to execute the contract farming program across Maharashtra as the NGO will help and support Himalaya in mobilizing and educating the farming community to choose herb cultivation.
NAAM Foundation Founder and also a veteran Marathi film actor Makarand Anaspure commented, "NAAM Foundation is proud to partner with Himalaya,to work with farmers in Maharashtra, especially in the Marathwada and Vidarbha region.We are monitoring the daily activities at the ground-level with the technical support provided by Himalaya."
"Farmers get the benefit of a sale price that is agreed upon,and do not have to make trips to the mandis or worry about the procurement of seeds.Himalaya has also created a provision to offer comprehensive training to farmers on crop cultivation and harvesting which would be of great use to them," he added. (UNI)