Havells unveils Alkaline RO water purifiers in UP

Havells unveils Alkaline RO water purifiers in UP

Agency News

Lucknow, June 11: Further elevating the water purifying experience for its customers in Uttar Pradesh, Havells India Ltd on Tuesday unveiled its impressive array of technologically advanced, best-in-class Alkaline RO water purifiers and Active UV.

The latest range of water purifiers will further strengthen Havells’ presence in the state in water purifier segment, where it has already made a mark with encouraging sales in a short span.

Shashank Srivastava, vice-president, Havells India Ltd, told reporters here that 'with the changing consumer lifestyle and growing awareness related to health, water purification market in India has witnessed considerable evolution, creating significant demand in the recent years. Committed to cater to this dynamic demand, we are delighted to further expand our Water Purifiers line-up and introduce a new range of RO & UV water purifiers which are a blend of innovation and advanced technology."

'We launched our first range of water purifiers in Uttar Pradesh last year and have gracefully been accepted in this crucial region. This has encouraged us to introduce four new variants in water purifiers segment. Uttar Pradesh in particular has always been one of the most lucrative markets for water purifiers and we see a huge potential for our new range of products here. We are confident that our best-in-class, technologically advanced water purifiers will generate significant interest and demand across the state,' added Srivastava.

Five variants of Havells water purifiers launched in UP include 'Digiplus Alkaline', 'Max Alkaline', Active Plus, Active Plus Booster & Active. All the products are effortless in use, with uncomplicated and consumer-convenient designs and come in a price range between Rs 8,999 to Rs 23,499. (UNI)