Dell tops TRA’s most trusted brand

Dell tops TRA’s most trusted brand

Agency News

Hyderabad, Jun 5: Dell has topped the list of Trust Research Advisory's (TRA) most trusted brands. In its report, India Study 2019, in its ninth edition, has listed the country’s 1,000 most trusted brands based on a primary study with consumer-influencers and on TRA’s proprietary model of brand trust.

It is followed in second position by Jeep, which also becomes the most trusted automobile brand of India. LIC and Amazon are ranked third and fourth and Apple iPhone is fifth, rising 116 ranks from 2018 to also lead in mobile phone-series. Mobile brand of Samsung is at sixth spot.
LG’s Televisions makes to seventh rank and Aviva Life Insurance eighth with Maruti Suzuki at nine and State Bank of India at 10th slot.

The largest numbers of brands are from the Tata Group and it has 23 brands in among the list. Godrej has 15 brands, Amul 11 and Samsung eight. LG, Honda, Cadbury’s, Nestle, Parle and Dabur are represented by seven brands each. A significant achievement for Dabur is that its brands are leaders in each of the categories represented, the statement added.

TRA’s report is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Brand Trust Matrix of TRA. This year’s study involved 15,000 hours of fieldwork, and generated 5 million datapoints and 9,000 unique brands, from which the top 1,000 were listed.

The study covered 2,315 consumer-influencer across 16 cities in India. Indian Statistical Institute is TRA’s statistical partner for the research methodology.