Kolkata, Jun 3 : Global consumer insights and data analytics leader J.D. Power’s 2019 India Original Equipment Tyre Customer Satisfaction Index (TCSI) Study has ranked Bridgestone India highest is customer satisfaction.
The study ranked Bridgestone India highest in Midsize Car Segment and Utility Vehicle segment with remarkable score of 861 and 836 respectively in the said categories.
“We are happy with this recognition and it only reinforces our confidence in the quality of our product offering. Bridgestone quality benchmarks is one of the key that brought us to the leading position in the industry globally. It is this commitment that has been key to our success in the Indian market and we are confident of retaining these rankings and consumer trust in the future as well” said Mr. Parag Satpute, Managing Director, Bridgestone India on gaining this recognition.
The J.D. Power 2019 India Original Equipment Tyre Customer Satisfaction Index Study focuses on the tyre design, climate, road conditions and driver habits influence in the lifespan of a vehicle’s tyre thereby projecting a factual picture in terms of their findings.
Mr. Deepak Gulati, Chief Marketing Officer said “This ranking is indeed an honour for all of us at Bridgestone and is a reflection of the trust that our OEM partners have in our product. Our continuous partnership and connect with our customers helps us understand their needs and requirements. We give the best to our customers and are committed to delivering world class products.”
The study, now in its 19th year, measures satisfaction among original equipment tyre owners during the first 12 to 36 months of ownership across four factors (listed in order of importance): wear; ride; traction/handling; and appearance. Some other key findings of the 2019 study are that Tyre satisfaction decreases with use; Increased usage leads to more problems and Satisfaction drives loyalty and advocacy.