Mumbai, May 6: Visa, the global leader in digital payments technology, on Monday appointed Sujatha V Kumar as Head of Marketing for India and South Asia.She will be driving overall marketing strategy and execution including consumer, retail and digital marketing initiatives for India and the emerging markets of Sri Lanka, Bangladesh, Nepal and the Maldives.
Prior to this, Sujatha was with Google as Head – Brand and Reputation, Marketing and Strategy. She brings to Visa over 20 years of experience and extensive knowledge of consumer insights, brand development, go-to-market approaches, category management, retail strategy and promotions. Sujatha started her career at Procter and Gamble and, over the years, has gathered rich experience in sales and marketing across companies such as Gillette, Nokia, The Royal Bank of Scotland and Coca-Cola.
“Our people are the most important asset for us at Visa. As we work towards transforming and strengthening India’s digital payment ecosystem, Sujatha joins us with a diverse range of experience from the continuously evolving digital space. We are excited to welcome her to the Visa family and with her expertise, aim to build a robust brand leadership in the space we operate in” Visa’s Group Country Manager, India & South Asia, T R Ramachandran said.
A graduate in Psychology, Sujatha holds an MBA in Marketing. Based in Mumbai, Sujatha will join Visa’s India and South Asia Leadership Team. (UNI)