pennews
www.pennews.net
Fortis Healthcare unveils symbol for organ donation
Business

Fortis Healthcare unveils symbol for organ donation

Agency News

New Delhi, Apr 17: Fortis Healthcare, the official healthcare partner for the IPL team Delhi Capitals, unveiled their symbol for organ donation, an identity designed to honour this noble act.

Using this symbol, an organ donation flag has been created. This flag will henceforth be used as a shroud to give the donors a heroic send-off as a mark of honour for the donor and a moment of pride for the family as an act of gratitude by Fortis.

A cause so important and sensitive could only be successful when it resonates and emanates from the collective conscious of the audience and so for this phase we called upon the nation for their participation. The idea was to crowd source a symbol for organ donation. Thousands of entries were received from across the country and after multiple rounds of judging, we had our winning entry and finally derived the Organ Donation Symbol - Three dots, signifying continuity of life,'' said an official statement from Fortis Healthcare on Tuesday.

Shikhar Dhawan, cricketer, Delhi Capitals at the launch event said, “I want to request everyone to become an organ donor. I myself am an organ donor and have already pledged to donate my eyes. The ability to help someone live a better life – there is no better feeling than this.
''Organ donation reflects humanity’s capability to give another life after we have lived our own. It is an initiative which is very close to my heart and I urge everyone to become an organ donor. I am happy to be a part of Fortis ‘More to Give’ initiative.”

Ms Jasrita Dhir, Head, Marketing & Brand, Fortis Healthcare said, “A red drop symbolises blood donation, a red ribbon - AIDS awareness; an initiative that saves and transforms at the least 8 lives needed a symbol. The three dots or an ellipse denoting continuity of life came out of a humble effort contributed by the community, to be used by the community at large.

We are grateful to the families of the organ donors to whom we presented flags bearing the Organ Donation symbol as a mark of respect and are thankful to the players of Delhi Capitals for lending their support to a cause as worthy as Organ Donation.” The team players Shikhar Dhawan, Prithvi Shaw, Kagsio Radabad and Trent Boult were present at the event.

Other guests included Dr Samir Parikh, Director Department of Behavioural Sciences and Mental Health, Fortis Healthcare, among others. UNI