Hyderabad, Mar 25: PVR Limited, the largest and the most premium film exhibition company in the country announced the launch of its 8th multiplex here on Monday.
With this launch, the total screen count of PVR Cinemas stands at 58 at 10 properties in the state augmenting its growth in southern region with 260 screens across 43 PVR properties.
The six-screen property which was located in Musarambagh in the city, spreads across an area of 26,630 sq. ft with a seating capacity of 985 seats, the company said in a release here.
Designed on the boutique cinema concept and equipped with advanced in-cinema technologies, the new multiplex offers enhanced cinematic experience to the movie patrons. It is integrated with world class technological solutions like BARCO 2K projection system that regulates brightness and vibrant colors to ensure razor-sharp picture quality, it claimed.
In addition to this, the auditoriums are equipped with Dolby 7.1 surround sound and next-generation 3-D, bringing an exceptional digital movie experience with excellent visuals and audio quality.
Commenting on the launch, PVR Limited Joint Managing Director Sanjeev Kumar Bijli, said, this is the first launch of this year and we look forward to continue with our expansion plans in FY 2019- 2020, across the country.
PVR Limited CEO, Gautam Dutta, said, “With this launch, we reiterate our focus in introducing new concepts, specially developed to offer enhanced experience to our patrons at the theatres.
The new multiplex integrated with state-of-the-art technological solutions and plush interiors stands as a unique property with a comfortable yet classy ambience, perfectly, designed for movie goers.” With this opening, PVR stands at a total screen count of 754 screens at 162 properties in 64 cities in the country. (UNI)