Once launched as a dream product three years ago, the messaging app ‘Allo’, a Google product will be disappeared from the market from March 12.
The tech major decided to relinquish the product due to its lackadaisical reception among the target users. A banner across the official Allo website confirmed that March 12 was its last day in operation, The Verge reported on Monday.
"During our time together, we brought you a smarter way to chat, with features like the Google Assistant, 'Allo' for web and selfie stickers but now the app is signing off," the banner on Allo's page read.
Last year in April, Anil Sabharwal, the head of the communications group at Google told the media that "Allo" as a product did not achieve the level of traction the company had hoped for.
Google yet to come with another product to replace Allo, but company has already incorporated some of Allo's features like smart replies and desktop support into the Android Messaging app.