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Popular detergent brand in soup for a Holi ad promoting religious harmony
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Popular detergent brand in soup for a Holi ad promoting religious harmony

One of the popular detergent brands, Surf Excel, kicked up a controvery in the name of a Holi ad promoting Hindu-Muslim harmony.

The brand’s recent ad which tried to promote Hindu-Muslim unity theme through a Holi ad instantly triggered a controversy soon after its release. The ad was released on February 27, the video on YouTube has already garnered 7.7 million views.

In the ad, a young Hindu girl, dressed in a white t-shirt, chooses to get stained in Holi colours in order to protect her young Muslim friend who has to go to the nearby mosque to pray. The advertisement sums up with its classic tagline: ‘Stains that come as a part of a good deed are good stains’.

It is said that the orginal spirit of the producer Hindustan Unilever, owner of Surf Excel, was to inculcate religious harmony and bringing people together with the power of colours. However, the campaign has faced the wrath of users who feel that the ad is 'Hindu-phobic' and wants to showcase that Namaaz is more important than Holi. On Twitter the hashtag ‘#boycottsurfexcel’ is trending which criticise the ad vehemently.