Bengaluru, Mar 7 : Britannia has announced 10 winners of its inaugural ‘My Marie Gold, My Startup campaign’ initiative launched to empower Indian homemakers to pursue their dream of achieving financial independence and become entrepreneurs.
The competition witnessed more than 1 million applicants from November through February. Of them, 42 finalists were from across the country.
These finalists had assembled in Bengaluru on Wednesday. The top prize winners who started their startups included Anita from Pune, Vijayeeni Sahoo from Bhubaneshwar, Kasturi Rajavel from Namakkal, Asha Khanna from New Delhi, Darshana Dilip Paawr from Pune, Swagata Saha from Kolkata, Dipti Krushnarao Kulkarni from Baramati, Sneha Kumanduri from Bangalore, Lalitha Pravin Patil from Mumbai and Umaparameshwari from Coimbatore.
In a statement here, Ali Harris Shere, VP Marketing of Britannia Industries Ltd, said, “This campaign, which focuses on empowering homemakers in a real and meaningful way, was a first of its kind for Britannia Marie Gold. After years spent getting to know this key demographic, we saw a mind-set shift where homemakers were looking for more fulfillment outside of the home.’’