Hosur, Feb 13: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers, on Wednesday launched the “Kargil edition” of TVS Star City+ at a price of Rs 54,399.
The roll out of this edition is a tribute to the spirit and attitude of a soldier, which resides in every Indian. A company press statement said that the “Kargil edition” gets its design inspiration from snow peaks, rough terrains and disciplined lives of the soldiers who protect the nation day and night. The white and green dual tone colour scheme with camouflage graphics is unique and first-of-its-kind. The “Kargil emblem” on the back of the bike connotes the indomitable spirit of every Indian, who will own this vehicle.
The motorcycle features new decals, which are a combination of the three colours, Naval white, Soldier green and Flying blue.
In the year 2018, TVS StaR City+ undertook an initiative - ‘Kargil Calling - Ride for the Real Stars’ to celebrate the contribution of the Indian Defence Forces on Kargil Vijay Diwas (July 2018) across 3500
touch points of TVS Motor Company. The brand also designed a special Kargil themed TVS StaR City+ to lead the rally in five key markets.
The campaign witnessed massive response for the cause with significant interest for the special bike across the social media channels and dealerships.
Therefore, the brand is launching a “Kargil edition” themed limited-edition bike for their esteemed customers. As is the case with soldiers, the customers too battle a plethora of odds in their daily lives with courage, character and determination. The “Kargil edition” salutes the spirit of ‘The soldier in You’. (UNI)