Kolkata ,Feb 12 : Buoyed by the success of its range of regional-cum-traditional food products – Mishti Doi, Aam Doi and Nolen Gur flavoured ice cream, Mother Dairy Fruit & Vegetable Pvt. Ltd., today announced the launch of ‘Khaanti Ghee’, a traditional East Indian Delicacy, for its consumers across the city.
The newly launched product will be available in a pack size of 200 ml, with an introductory price of Rs. 140 per pack and will be made available across 10,000+ outlets in the city initially.
Mother Dairy’s Khaanti Ghee has been specially developed keeping in mind the palate of eastern region, while offering the unadulterated traditional delicacy with rich taste, natural colour, aroma and granular texture – reminiscent of the conventional home-made ghee.
Company director Saugata Mitra, said, the company plans to further expand its distribution to adjoining suburbs and will soon be available across the mediums of modern trade and e-commerce. Going forward, Mother Dairy also plans to launch the new offering in the state of Odisha followed by North Eastern region. (UNI)