New Delhi, Feb 10: Bonjour, one of the brands in the socks industry, plans to soon introduce an exclusive range of Hush Puppies socks in men and women range for all age groups.
''Bonjour has collaborated with Hush Puppies shoes in India. They will be taking care of Hush Puppies new product category – Socks. Bonjour will be responsible for product manufacturing, marketing and sales in the Indian market,'' the company said in a statement.
''Along with this major brand, Bonjour is already selling kids-only socks from the house of Barbie, Ben10, Hello Kitty, Doraemon, Hotwheels and Fisher Price on platforms that include retail shops, exclusive brand outlets, multi-brand outlets and online,'' the company said.
However, Hush Puppies would be the very first range of socks that will be made only for adults and will be available all across from offline to online.
Talking about this Mr Raj Kumar Jain, MD, Bonjour Group said, "The sole objective of adding Hush Puppies into our portfolio is just to enter into footwear trade business as these socks will also be available on high-end footwear shops."
He added, "The Bonjour has the exclusive license in India to make and market the Hush Puppies products like socks and stockings. We will try to target the age group of 30 plus adults looking forward to the highest possible quality products.The range will be available from our side very soon with premium quality and design as Bonjour always believes in providing supreme quality products and services to its customers.'' (UNI)