New Delhi/Prayagraj, Jan 24 : Welspun, a home textile manufacturer, is all set to introduce 'Welspun Quik Dry' towels at the ongoing Kumbh Mela.
Known for its strong research and development and technology-backed products, the new range has been designed based on extensive consumer research and insights. With the aim to cater to the mass market through first-hand experience, the brand will mark their launch by participating in the Kumbh Mela, the largest human congregation of the world, Manjari Upadhye, CEO Domestic Business, Welspun India Ltd said.
The activities and engagement through the campaign 'Jaldi Sukhe, Jaldi Sukhaye', will reach out to five lakh customers. Around 3,000 towels will be deployed each day outside the changing rooms for women giving them the first-hand experience of the product. Apart from branding 20 changing rooms at the bathing ghat, Welspun will set up a stall at the commercial area of the Kumbh and also roll out Geo-targeted notifications for a better on-ground interaction. The idea is to touch base with at least five lakh consumers, through this initiative. (UNI)