Mother Dairy forays into organic food segment

Mother Dairy forays into organic food segment

Agency News

New Delhi, Dec 20 : Mother Dairy on Thursday announced the launch of its organic range of fresh fruits and vegetables and other kitchen ingredients under its horticulture brand Safal.

The new range of products labelled -- as ‘Safal Organic’ – would be made available in select 100 Safal booths across Delhi NCR, along with Safal’s existing range of edibles.

‘Safal Organic’ will offer fresh fruit and vegetables such as apple, pomegranate,

mausambi, lemon, potato, tomato, onion, ginger, garlic etc. The fresh organic produce is being sourced from farmers with certified organic farms across the states of Maharashtra, Himachal Pradesh, Sikkim, Madhya Pradesh and Uttarakhand, Mother Dairy Director Saugata Mitra said.

Apart from the fresh F&V, Safal is also introducing a wide range of organic kitchen ingredients namely pulses, rice, spices, millets, dry fruits, wheat flour, besan, sugar, salt and flattened rice flakes (poha), in bio-degradable and recyclable packaging options.

The company also plans to further expand its ‘Safal Organic’ range by adding seasonal fruits and vegetables along with honey, rock salt and more varieties of whole spices and pulses.

Safal’s newly established organic supply has been set up as per the mandate of National Programme for Organic Production (NPOP), Government of India and it also conforms to the ‘Jaivik Bharat’ initiative of FSSAI. (UNI)