New Delhi, Dec 6 : In the last 12 months, Snapdeal has added more than 50,000 new sellers, most of them focused on the value segment, a statement stated here on Thursday.
"A majority of these new sellers specialised in fashion, home accessories and small appliances - all large volume categories for Snapdeal. Snapdeal 2.0's sharp focus on offering a selection of good-quality, yet affordably priced products has found the right connect not only with buyers but also with sellers," according to Snapdeal's spokesperson.
The rapid growth in Snapdeal's business volumes has caught the attention of manufacturers, wholesalers and retailers who specialised in the value-priced segment and who now see Snapdeal as the best fit for their merchandise and clientele.
Of the 50,000 new sellers who joined within the last one year, nearly 2100 new sellers crossed Rs 10 lakh in monthly sale within the first four months of their joining.
In order to boost business for sellers, Snapdeal has executed a variety of initiatives in the last 12 months. These include providing analytical inputs regarding consumer preferences, demand projections at multiple price points and competitive landscape analysis to help sellers plan their sales strategy.
In a sign of rising e-commerce activity in smaller towns, online sellers are also emerging from India's mini-economic hubs like Dharwad, Ranchi, Varanasi, Moradabad, Raipur, Nasik, Kanpur etc. (UNI)