Mahindra First Choice announces to buy key assets of Carnation Auto

Mahindra First Choice announces to buy key assets of Carnation Auto

Agency News

Mumbai, Dec 3 : Mahindra First Choice Services (MFC Services) on Monday announced that it has entered into an asset acquisition agreement with the official liquidator of Carnation Auto (India) Pvt Ltd (CAPL).

As a result, MFC Services will acquire key assets of Carnation's car-servicing business including the trademark

'Carnation', its website, software licenses and Carnation's workshop network. It will also drive MFC Services strategic vision of organizing the unorganized Indian automotive aftermarket industry., M&M said in a filing with BSE.

Rajeev Dubey, Group President (HR & Corporate Services) CEO (After-Market Sector) said, "This strategic acquisition will strengthen Mahindra First Choice Services' business and its leadership position in the Indian automotive aftermarket industry. It will also bring new growth opportunities, thanks to synergies between the two brands, and expanded access to new institutional customers including insurance companies and fleets."

"We are pleased to welcome Carnation's franchisees into the MFC Services family. With this acquisition, we will add significantly to MFC Services existing network of 330 workshops. This will enhance our presence across India and help us offer our customers a more comprehensive and attractive service solution." said YVS Vijay Kumar, CEO, and Mahindra First Choice Services.(UNI)