‘Standard’, brand of Havells India, joining hands with Kerala Blasters
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‘Standard’, brand of Havells India, joining hands with Kerala Blasters

Kochi, Oct 4: 'Standard,' a well-known brand of Havells India Limited has announced their strategic partnership with the team ‘Kerala Blasters’.

Informing this at a news conference here on Thursday, Standard Vice President and Head Abhra Banerjee told media that "standard will co-sponsor the young and energetic football team thus marking its first ever association with the Indian Super League."

"The brand ‘Standard’ stands for the ‘Young Energy of India’ that resonates well with dynamic ‘Kerala Blasters’ who has been breaking records for attracting the highest attendance every season," he added.

Stating that the team owned by Nimmagadda Prasad, superstar cine actors Chiranjeevi and Allu Arvind and their vision for inducting young talent in the biggest arena of Indian football complements ‘Standard’, he said a well-accepted brand with the young generation of the country.

“We are delighted to associate with Kerala Blasters as they are a rare blend of youthful energy, exuberance, talent and popularity that complements the brand ethos of ‘young energy of India’ and are reflected in our products and campaigns. I am hopeful of a long term and fruitful relationship with the team and the ISL in the future,’’ he added.

“Kerala has been very close to our hearts, both as a brand and as a company. This association with Kerala Blasters is a step forward in that direction”, he commented.

Talking on the occasion, Kerala Blasters CEO Varun Tripuraneni said that “I welcome Standard on board to support the team and look forward to a rewarding association. Standard is a trusted brand with mass appeal and a deep connect with the youth. It resonates well with Indian Super League that is bound to change the development trajectory of Indian football. With this association, we want to unlock the aspirational energy of our youth”. (UNI)