Mumbai, Aug 09: Reliance Industries Ltd (RIL) has forged a partnership with Ahmedabad-based Arvind Ltd to manufacture co-branded R|Elan high performance fabrics.
The partnership is a part of RIL’s Hub Excellence Partners (HEP) program. RIL organised an HEP meet recently at Ahmedabad to launch R|Elan fabric 2.0, fabrics made from speciality-engineered fibres for denim and other woven fabrics. The event was attended by senior officials of textile industry, RIL Release said.
As part of this partnership, Arvind will provide a high standard quality fabric and RIL will ensure timely delivery of R|Elan high-quality performance technologies to Arvind. ''We are pleased to collaborate with Reliance on R|Elan range of denim fabrics. The partnership will open up opportunities for Arvind to create quality products in line with the latest trends. This co-branding effort re-affirms our vision to offer products that are aesthetically pleasing, technologically advanced and, most importantly, sustainable'' said Mr. Aamir Akhtar, CEO, Denims, Arvind Ltd.
As an industry leader and a pioneer, RIL is always looking at ways to help create value-added, easy-care and more comfortable fabrics for the benefit of common man. Gujarat is a key state for RIL as it has initiated HEP programme in Ahmedabad and Surat. The textile and apparel manufactures will be key beneficiaries as RIL will share its experience, knowledge and technology to manufacture high performance R|Elan fabrics in these cities.
The R|Elan co-branding exercise will bolster RIL’s foothold in Rs 2,25,000- 2,50,000 crore Indian apparel industry having almost equal share of men’s wear and women’s wear. This strong pan-India network will provide assurance to apparel brand owners and retailers of streamlined production, timelines and standard quality.
RIL has partnered with 32 textile players that are equipped to produce new-age fabrics using R|Elan technologies. RIL is providing latest know-how, specifications and expert consultation support to these players to enhance and sustain quality of textile to be supplied to apparel manufacturers. (UNI)