Patanjali goes online, aims Rs 1,000 crore plus business
Patanjali goes online, aims Rs 1,000 crore plus business

Patanjali goes online, aims Rs 1,000 crore plus business


Baba Ramdev-led Patanjali Ayurved on Tuesday announced that his brand will start sales of the FMCG products online. And the company eyes Rs.1000 crore plus business from the e-commerce in 2018.

To enable the e-commerce, the company will partner with major e-commerce brands including Amazon and Flipkart. Company aims a revenue of Rs 1,000 crore plus revenue from e-commerce business in 2018. These partnerships with e-commerce bigwigs will be in addition to its own patanjaliayurved portal, where the company is selling its products online.

The Haridwar-based company said it has partnered eight players, which also include Grofers, Shopclues, BigBasket, 1mg, Paytm Mall and Netmeds, through which its entire range of products would be available online.

"We are now going into massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point," Patanjali spokesperson S K Tijarawala told.

However, he refused to share further details and arrangements with the online retailers. Recently, Patanjali had forayed into kids and adult diapers and affordable sanitary napkins segments.

Last month, it had also announced to venturing into solar equipment manufacturing. Besides FMCG (fast-moving consumer goods) segment, Patanjali Ayurved is present in other sectors such as education and healthcare.

Baba Ramdev had said that the Patanjali wants to become a Rs 2-lakh crore brand. In 2016-17, it had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.

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