Shahnaz Husain Group, a leading organic beauty care company has launched an innovate starch based dry shampoo that provides a water-free option for cleansing
While announcing launch of new herbal product Shahnaz Husain, CMD, said that Ayurvedic Dry Shampoo containing plants ingredients in the form of aerosol sprays has been launched in domestic and International market offering consumers instant hair makeovers without use of water . The Shahnaz Husain Dry Shampoo contains Rosemary Essential Oil and Tea Tree Oil. Rosemary essential oil is said to help lengthen hair and get rid of toxins. It is also said to stimulate hair growth and prevent hair problems, like dandruff. Tea Tree Essential Oil has antiseptic and antifungal properties and keeps the hair and scalp healthy. It also contains natural cleansers, which absorb oil and impurities. It has cleansing properties similar to shampoos but is slightly milder. The target consumer segments are high and middle segment consumers and mainly men and women in the younger age-group, like teenagers and 20 to 40 age group which have hectic and busy life style mainly in leading metropolitan cities . The product has been researched and developed by Shahnaz’s own company’s R&D.
A 100 ml bottle is priced at Rs 299 to target wider customer base belonging to middle class category in Indian Market, said Shahnaz Husain. It is also useful during long train/bus journey when you don't have the time or facilities to wash your hair. Designed for professionals in metropolitan cities having busy lifestyle, the Dry Shampoo revitalizes hair, removing excess oil and grease instantly and is the fastest and easiest way to great looking hair with minimal effort.