JCB Kindle collaboration boon for readers
Art & Culture

JCB Kindle collaboration boon for readers

Agency News

Kolkata, Apr 14: The JCB Prize for Literature has collaborated with Kindle India to make the entire longlist of the JCB Prize for Literature from the past two years available at 40-70 per cent off till April 30.

This initiative is an extension of The JCB Literature Foundation’s commitment to give back to the reading community, boost readership of books and foster conversations around Fiction and the written word amid the trying times brought on by COVID - 19, it said in a statement issued here today. Keeping in mind the impact of a global lockdown on the publishing industry, the JCB Prize for Literature has made an effort to balance the interests of both the industry and the readers by collaborating with Kindle India to make texts available at the maximum discount possible instead of making them available for free.

Commenting on the initiative, Mita Kapur, Literary Director, The JCB Prize for Literature said, “From a writer's mind to your Kindle screen, a book passes through many hands. In these uncertain times, let us support those in the publishing industry - the printers, distributors, designers, editors and production personnel - who work so hard to bring a book to life. And most of all, let us support the writers whose words bring joy and hope to your homes.” (UNI)

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