Amritha
May 26, 2018, 7:58 am IST
×
News Updates


Business



Business
Youth prefers mobile dating apps over matrimonial sites, ads 

Youth prefers mobile dating apps over matrimonial sites, ads 

 Feb 13, 2018

Matrimonial websites were passé as singles across metros in India were hooking up via location based, free mobile dating applications and social  media networks, according to a random survey conducted by Assocham Social Media Foundation (ASDF) ahead of Valentine’s Day.

Mobile apps like Tinder, Happn, TrulyMadly, OkCupid and others operate relatively on a similar mechanism and were specifically designed for dating, people usually use their social media profile and verify their account on other networks to further enhance their credibility, an Assocham release on Tuesday said.

The social media arm of Assocham had conducted a random survey of about 1,500 people in the age group of 20-30 years at 10 centres--Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi-NCR, Hyderabad, Indore, Kolkata, Lucknow and Mumbai between January one and February 10.

“We are living in times of great change, today’s youth is taking control of various decisions be it related to their career, financial independence, relationships thus  it comes as no surprise that they are using such a platform and technology in something as important as finding a life partner,” Assocham Secretary General, D.S. Rawat said,while releasing the findings of the survey.

“Dating apps are likely to gain much more popularity and following in the near future as they offer more choice and chances to meet people and connect with them online,” he added. “Though currently it is at a nascent stage, but with rising number of youngsters across India giving a try to online dating, it will soon become a multi-crore industry,” he said



More News











Pick of the Day

About us

In the surfeit of information that inundates us relentlessly, now (24 x 7 so to speak), it is difficult to separate the chaff from the grain. With so much chaff getting into the public domain, the real news happening on the ground becomes hard to make out. We are embarking on this portal in an effort to clarify things and provide focus on the real d ...

Read more

Newsletter

Enter email address to subscribe the newsletter

Copyright © 2017 PENNEWS. All Rights Reserved | Designed by : Tedsys